Pricing · NZ · 2026
Bespoke proposals. No templated packages.
Every patch is different. Every service mix is different. Every ambition is different. So Self Made pricing is bespoke — we scope your build and your ongoing marketing around what actually makes sense for your situation, then put it in writing for you to sign off.
We're not the cheapest in NZ. What we deliver is operators dominating their local search organically and on paid ads, within weeks of launching. The Mr Mow case study is the receipt.
How it works
1
Talk to the strategist.
Open the chat on the home page. We talk about your situation, your skills, your patch, and what kind of business actually fits. No form. No commitment. Just a conversation.
2
Agree on a direction together.
Once we've landed on a business idea that fits you and your area, we capture the few details we need — your name, email, suburb, the agreed direction, anything else relevant.
3
Receive your business plan and bespoke proposal.
Within 24 hours of finishing the chat, you get a custom business plan and a bespoke proposal in your inbox. What we'd build, the marketing approach for your patch, the timeline, and the investment — laid out in full. No surprises.
4
E-sign and we get to work.
If you're happy with the proposal, sign it off online and we kick off the build. Site live in around two weeks. Ranking within around six. Phone usually starts ringing in week four to five.
What's included in every build
The proposal will spell out the specifics for your situation — service area coverage, page count, ad spend, scaling cadence. The foundations below are in every Self Made build.
- ▸A custom website on a .co.nz (or other) domain we register and own with you
- ▸Brand, content, schema markup, full local SEO foundation
- ▸Google Business Profile setup and ongoing optimisation
- ▸AI-search optimisation — we get you ranking and recommended across ChatGPT, Gemini and Perplexity, not just Google
- ▸Managed Google Ads — we run the campaigns, optimise weekly, scale spend as the business grows
- ▸Sole trader or limited company registration done for you if you need it
- ▸An always-on AI strategist for the day-to-day questions once you're up
- ▸Built and live within around two weeks. Ranking within around six.
Included with every build
An AI strategist that knows your business.
Self Made operators get a private, always-available conversation tuned for the New Zealand market. Use it for the questions a human consultant would charge $400 an hour for: when to register for GST, how to price recurring contracts, what to do when your Google Business Profile gets suspended, when to hire your first staff member, what to post on the website next month. Same playbook that took Mr Mow to dominating local search across his Southland patch.
If money is tight
Three WINZ programmes can stack to cover most of this.
If you're on Jobseeker Support: the Self-Employment Start-Up Payment explicitly covers website and marketing setup costs (the simpler, faster of the three to get approved). Flexi-Wage adds up to NZ$16,800 over 28 weeks of living costs while the business ramps. The Business Training Grant adds up to NZ$5,000 on top. The bespoke proposal we send doubles as the business plan you'd submit at your WINZ appointment. Best framing is reimbursement, not prerequisite — launch first, apply in parallel.
Common questions
Why don't you list specific prices?
Because every patch, every service mix, every ambition is different. Quoting a fixed price would either be misleading (we'd be either underselling or overcharging most people) or boxing you into a package that doesn't fit. Self Made pricing is bespoke. The proposal lays it out properly for your specific situation.
Are you the cheapest in NZ?
No. What we deliver is operators ranking first in their patch organically and on paid ads, dominating AI search recommendations across ChatGPT, Gemini and Perplexity, and getting the phone ringing within weeks of launch. The proof is in the rankings — see the Mr Mow case study. If lowest price is what you're after, you'll find cheaper templated options. They won't rank.
What's actually included?
A fast custom website on a .co.nz (or other) domain, full local SEO foundation, Google Business Profile setup, AI-search optimisation, managed Google Ads (we run the campaigns and optimise weekly, you focus on the work), sole trader or company registration if needed, and an always-on AI strategist for ongoing questions. Built and live within around two weeks.
Why managed ads instead of DIY?
Two reasons. First — running ads well is a real skill. Most operators trying it themselves end up burning money on the wrong keywords or paying for clicks that don't convert. We've been doing this for trades businesses across NZ for over a decade through Involve Digital. Second — your time is worth more out there doing the work than fiddling with bid strategies. We handle the marketing. You handle the customers.
What does the AI strategist actually do?
It's a private, always-available conversation tuned for your specific business once you're up and running. Ask it: when should I register for GST? Should I hire my first staff member? How do I price a fortnightly contract in Bethlehem? Why is my Google Business Profile not appearing for some queries? What should I post next week? It draws on the same NZ-specific knowledge that powers the public site, but in a private context that knows your business, your suburb, and where you are in the journey.
Is there a contract or commitment?
The proposal is what you sign — it lays out the build, the ongoing managed marketing, and the term. Most operators are on a rolling monthly arrangement once they're live. The website, brand, and Google Business Profile are yours regardless — if you ever choose to leave, you take the digital infrastructure with you.
What if it doesn't rank?
If your site isn't indexed and visible in your target patch within around six weeks of launch, we work for free until it is. That's the only guarantee we can honestly make — we can't guarantee customer numbers (depends on you doing good work and answering the phone fast), but we'll guarantee the technical SEO outcomes.
Can I bring my own domain?
Yes. If you've already registered the .co.nz domain you want, give us the registrar login and we'll point it at the new site. We can also work with .com, .nz, .kiwi or others — though .co.nz tends to rank best for NZ-local queries.
What about WINZ / MSD funding?
There are three stacking WINZ programmes most people don't know about. The Self-Employment Start-Up Payment is the one that maps directly to Self Made — it explicitly covers website and marketing setup costs and is the simpler, faster of the three to get approved. Flexi-Wage adds up to NZ$16,800 over 28 weeks of living costs, and there's a Business Training Grant of up to NZ$5,000 on top. The proposal we send back doubles as the business plan you'd submit to WINZ — they ask for one, this is one. Best framing is reimbursement, not prerequisite: the operators we work with launch and apply in parallel rather than waiting for approval to start.